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Winifred Sanderson
Head Witch
Winifred and her two younger sisters live in a cottage on the outskirts of Salem in the late 1600's. At some point in her life, she sold her soul, and possibly the souls of her sisters, to Satan in exchange for magical powers and an invaluable spellbook that could magically change its contents to suit any situation.
Sarah Sanderson
Youngest Witch
Sarah is extremely flirtatious and enjoys "playing" with people, men in particular. As she has a sadistic sense of humor, it is strongly implied that "playing" with people means torturing them or simply engaging in inappropriate relations. Even so, she is very obedient to her eldest sister Winifred and would unlikely be as evil as she is without her guidance. Although Sarah is an airhead (much to Winifred's frustration) and often says or does stupid things, her unique power -her enchanting, siren-like voice- can and has lured children to their doom. She could even charm all the children in Salem at once, making her a very powerful, dangerous, and valuable witch. She also has a one sided crush on Max.
Mary Sanderson
Right-hand Witch
Mary is Winifred's right-hand witch, always trying her best to appease Winnie and calm her rages. In her quest to stay on Winnie's good side, Mary compliments her whenever she can and has a habit of repeating whatever she says. Although perhaps not as cunning or as evil as her eldest sister, she is more competent, clever, and observant than Sarah.
Mary is the most caring of the Sandersons, but only to her sisters. It is Mary that suggests forming a calming circle to ease their stress, and it is Mary who takes care of Winnie when she loses hope. However, when it comes to children, Mary delights in tracking them down with her powerful sense of smell and suggest various ways of cooking them, from barbecue to "shish-ka-baby".